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- Rejestracja: 12 cze 2022, 13:05
Each campaign varies according to the online strategy : a. Objectives: what do you want to achieve with this campaign. I ask the Project b2c email list Manager, Marketing Manager and the client. When you talk to them you listen to their desires, ideas and many times they infect you with the passion they have for their products. (This helps me a lot). b. To whom:be clear who we want to reach with this campaign. What we bring to our pool of b2c email list potential customers. If it is possible to b2c email list create "People", a description of who or who we are addressing. And we are not just talking about saying: woman, 30-40 years old, professional. Nope! We are talking about explaining how you interact on the web, what you are looking for, your degree of expertise on the web, with the client's site...
With the products and services we sell. c. How is the campaign going to be: we will do a media mix (TV, radio, internet), or it will be a 100% online campaign. This helps me understand if there are going to be traffic “spikes” when the b2c email list campaign starts. If I have advertisements on certain sites and at the same time advertisements on television, I can see how the traffic on my site varies and fluctuates. For example: Is traffic doubled when there is an advertisement on television that invites you to enter the site in order to participate in a contest? d. What do we b2c email list want to measure? : (basic to be clear about the objectives) mark the KPIs of the campaign. • We want to have a CTR greater than X. (We want that for every 10 people who see our ad, 7 click on the ad).
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